Flipkart gets Elephant Design to create identity for ‘flippd’

26 Dec,2013

By A Correspondent


Flipkart India got strategic design company Elephant to design flippd, its recently launched lifestyle label.


The designs aims to be vibrant and bold with a youthful attitude that is sure to appeal to the young, trendy online shopper.


“Our lifestyle category, though fairly new, has been doing extremely well. We felt the time was right to extend our range of offerings in this space. The flippd brand is all about vivid colours and witty expressions on a wide choice of casual clothes and accessories. It’s aimed at the  young fashion conscious generation that thrives on trends.” said Ankit Nagori, VP – Retail, Flipkart India Pvt Ltd.


Speaking about the visual identity, Ashwini Deshpande, Founder-Director Elephant said, “flippd visual identity is created with a doodle-happy hand to showcase a casual yet self-expressive language. Black is the basic colour of this visual language as it can stand out on any colour or surface. A young colour palette supports the identity with flexibility of applications. ”


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