Femina forays into B2B segment with Femina Salon & Spa

17 Dec,2013

By A Correspondent

 

Bestselling women’s magazine Femina  has announced its its entry into the Business-to-business (B2B) magazine sphere with the launch of Femina Salon & Spa.  The magazine will target beauty professionals across the country. It will have 10 issues a year.

 

Speaking about the launch, Tarun Rai, CEO, Worldwide Media said, “Beauty is a booming business in India. The numbers of salons and spas across the country are increasing every month. And so are the professionals in the space. Femina, has been in the beauty business itself for the past many decades. It has been advising its readers about the latest trends and products. We decided to leverage Femina’s knowledge of the industry and the Indian woman and produce a specialist magazine for the specialists in the beauty industry.”

 

Tanya Chaitanya, editor, Femina , added, “When it came to launching a beauty manual, a go-to guide for all those in the salon and spa business, it became Femina’s prerogative to introduce to the industry a high-quality product that focuses on all trends and techniques that are tried-and-tested for the Indian market.”

 

Femina Salon & Spa was launched in Mumbai recently. Other than the flagship English edition, Femina is also published in Hindi and Tamil.

 

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