Cheil appoints Atishi Pradhan as CSO

02 Dec,2013

By A Correspondent


Cheil Worldwide SW Asia has announced the appointment of brand strategist Atishi Pradhan as Chief Strategy Officer. Ms Pradhan will lead the Integrated Strategy function at Cheil – encompassing traditional,digital, retail and experiential divisions. She will also spearhead the agency’s proprietary category/ consumer knowledge initiatives and guide both current and potential clients on brand marketing strategies. In addition, she will play an active role in enhancing data analytics, research, insights and new capabilities for Cheil in the region. She joins from Mogae Media where she held a similar position since February 2012.


Hari Krishnan

Confirming the appointment, Hari Krishnan, Chief Operating Officer, Cheil Worldwide SW Asia, said: “We are delighted to have Atishi on board to lead our integrated strategy function. As Cheil exponentially continues to grow business and capability, the need is to establish thought leadership. Atishi brings the much-needed mindset and experience for us to focus and succeed in this area. Her ability to create engaging, strategically-led ideas will be invaluable to Cheil.”


Commenting on her joining, Ms Pradhan said: “I am really excited about working at Cheil. I believe there are many exciting opportunities ahead as it is an era where technology and new media are transforming everything around them. I am looking to bringing about transformations that drive brand solutions and create brand opportunities.”


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