Bloomberg TV India asks viewers to upgrade in new brand campaign

05 Dec,2013

By A Correspondent


Leading English business news channel Bloomberg TV India will launch a new brand campaign that invites viewers to ‘upgrade’ from their current choice of business news channel.


Said Ms. Amrit Rai, Business Head – Bloomberg TV India, on the new brand campaign: “As the nation’s leading English business news channel, our viewers have had the opportunity to watch and listen to some of the biggest names in business share their perspectives and insights. The new brand campaign emphasizes these key attributes of the channel and the inherent advantages that a viewer can enjoy by being with the world’s largest financial news network.”


Vivek Law

The campaign created by Triton Communication will reflect the inherent benefits that a viewer will get, given the strong content that the channel presents, backed by a strong Indian editorial team led by Vivek Law, Editor Bloomberg TV India and the advantage of its global network, noted a communique. The Triton creative team is headed by Renton D’Souza.


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