Blackberry’s Fall/Winter collection goes aggressive on OOH

03 Dec,2013

By A Correspondent

 

Blackberry’s Fall-Winter collection has unveiled a campaign across premium sites in malls, airports and other upmarket locations of Mumbai, Delhi, Hyderabad, Ahmedabad and Bengaluru.

 

The campaign highlights the quality of clothing that Blackberry’s is known for and a mix of media including billboards, unipoles, mall facades and airport media has been used in the campaign.

 

Talking about the campaign, Ajay Pradhan, National Marketing Manager for Blackberry’s, shared his feedback on the OOH campaign. “We wanted this to be a high impact campaign, one with not just maximum visibility but also one that would be long-term. A high-end clothing and fashion brand needs to capture the consumer’s attention constantly adding to its aspirational value. What better way to do this than splash hoardings in vibrant shopping locations in the metros?”

 

One of the unique features of the campaign which will last until end-December 2013 is the use of the portrait unipoles at the Hyderabad International Airport.

 

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