Amith Prabhu: 13 PR savvy Indian events and people of 2013

30 Dec,2013

By Amith Prabhu


Last week, we read about 13 Public Relations milestones from around the world. This week, we look at 13 such from India. Hope you enjoy reading them. See you in 2014 with thoughts on what the New Year could hold for PR.


Modi’s anointing – The Modi effect took shape when the BJP announced his name as the Prime Ministerial candidate well before the general elections slated for the summer of 2014.


Sachin’s retirement – The cricketing icon who is now a member of the Upper House retired with a nation feeling sad and the government honoured him by conferring the highest civilian award on him.


Kejriwal’s rise – The rise of the former civil servant in the national polity is a case study like no other in recent times. How his Aam Admi Party fares in 2014 is something all eyes and ears will be on.


CNR Rao’s spotlight – Conferring the Bharat Ratna on a scientist put the spotlight on pure sciences. Well deserved and high time.


Shakuntala Devi passes away – The world renowned mathematician passed away leaving a void in the world of numbers.


Rajan in focus – India got a young and savvy RBI Governor from Chicago in the form of Raghu Rajan, whose younger brother Mukund became one of India’s most powerful brand custodian at the Tata Group.


Uncontrollable men (Ganguly, Asaram, Tejpal) – Lesser said the better but the sampling of names goes to show how men in India still take women they have power over for granted.


Editors at large – Media houses decided to separate from their iconic editors at Forbes India, Open and The Hindu


Arushi got justice – Justice delayed is justice denied but justice hurried can be justice buried. This is the best way to look at this landmark case.


Lata Bhagwan Kare’s run – this 61-year-old simpleton from Baramati won the marathon running in her sari. Quite an amazing feat.


Section 377 verdict – The Supreme Court verdict on a Delhi High Court ruling had young India seeking more justice on this controversial section.


Uttarakhand flashfloods – Much destruction was controversies associated in the aftermath when the hilly state in North India faced with natural disaster leading to loss of precious lives.


Chennai Express – This Bollywood masala movie broke all box office records. Lungi dance is the party anthem at venues of the rich and poor.


Amith Prabhu is founder of The PRomise Foundation which organises PRAXIS – the annual summit for PR & Corp Comm professionals in India. During the day he is a full-time employee at a leading PR firm’s Chicago office. Views expressed here are the author’s own and don’t represent those of his past, present, future employer or of MxMIndia. You can connect with him on Twitter @amithpr


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