Aidem to rep Janta TV sales

23 Dec,2013

By A Correspondent


Janta TV has handed over its ad sales mandate to Aidem Ventures.


Launched in 2011, by Gurbinder Singh, Janta TV is known to provide more local news than any other news channel in the PHCHP region. According to a communique, it is also the only regional news channel to dedicate 20 % of content towards public opinion shows (Bol Janta Bol & Bol Free) and has four fresh interactive bulletins that receive thousands of call-ins daily. The channel enjoys a strong presence and viewership in the PHCHP market and is also distributed in the states of Jammu & Kashmir, Uttarakhand, Madhya Pradesh, Jharkhand, Uttar Pradesh, Bihar and New Delhi.


“The Aidem team possesses a great amount of business appetite as also a thorough understanding of the broadcast media and of the Indian advertising market. We are looking forward to the team’s industry knowledge and their national coverage to cover advertising opportunities across the country,” said Gurbinder Singh, Vice President, Janta TV.


“It isn’t very often in this economic climate and media landscape that an independent news channel such as Janta TV gets off the ground and marks its spot in the Top 5 in its genre. It truly is exciting to be part of the channel’s expansion quest. The team is geared to get their feet on the street to help Janta TV maximize their revenue potential.” added Alok Rakshit, Senior Vice President – Regional Bouquet, Aidem Ventures.


“We, at Aidem, aim at making life simpler for media owners, media agencies, advertisers and our sales staff. Bagging Janta TV is a big step towards our goal to build a more robust News media cluster thus easing the media buying process,” added Shailendra Shetty, Senior Vice President at Aidem.


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