Ad Club receives 419 entries for Effies 2013

12 Dec,2013

By A Correspondent

 

The annual Effie 2013 Awards organized in India by the Advertising Club has received 419 entries, a significantly higher number than the 357 of last year.

 

Ajay Kakar

Said Ajay Kakar, Chairperson, Effie 2013 Committee, “A growth of about 20% in the number of entries and participation of over 50 agencies shows the growing importance of ‘effectiveness’ of a marketing campaign and its direct impact on a business. In recent years, this has also been one of the key requirements of businesses from marketers and agencies. I am sure that this year we will witness a wide range of ideas that has created a lasting impact on brands across diverse categories.” The Effies judging is being in Delhi as well as Mumbai. Colors is the presenting sponsr, with Zee Media Corporation as the Associate Sponsor. Lenovo is the Technology Sponsor.

 

The awards event will be held on Wednesday, January 15, 2014 at the Turf Club, Mumbai at 6.30pm.

 

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