By A Correspondent

While credit card usage took precedence over cash in online shopping during Diwali 2013 as per a survey by the Internet and Mobile Association of India (IAMAI), the COD delivery is not insignificant at 40 percent giving an indicator of confidence levels over sharing vital credit card info online. The dipstick study conducted from October 30 to November 4 in 15 cities, to understand the online shopping trends during the festive week, finds that majority of the transactions took place through credit card, debit card or net banking. The survey finds that 59% of the respondents used credit card to shop online, while 28% used debit card, reflecting the maturing of consumer behaviour in urban markets. 40% of the respondents however, mentioned that they opted for cash on delivery as their payment mode. A total of 3480 responses were received to the survey.

Source: IAMAI, 2013

The survey also revealed that electronics and accessories topped the list of items for online shoppers during Diwali. 41% respondents said they purchased travel tickets online, while 39% said they purchased garments.

Source: IAMAI, 2013

29% of the respondents mentioned that they purchased products in the range of INR 3000 to INR 5000. Interestingly, 20% of the respondents said that they purchased goods worth more than INR 10,000 and above. A mere 5% said they purchased goods worth INR 100 to INR 500.

According to the survey, Flipkart was the most frequented e-tailing site followed by ebay, Snapdeal and Jabong. Among the booking sites, IRCTC was the top followed by Bookmyshow, MakeMyTrip, Yatra and Cleartrip.

Source: IAMAI, 2013

According to the survey, 31% of online shoppers were from Delhi NCR followed by greater Mumbai with 22% respondents. Bangalore was third with 12% respondents.

Source: IAMAI, 2013