Zee unveils all-new corporate brand film crafted by Scarecrow

18 Nov,2013

By A Correspondent

 

Zee Entertainment Enterprises Ltd has unveiled a corporate brand film based on its brand positioning – “Vasudhaiva Kutumbakam – The World is My Family”. The brand film depicts the essence of Zee’s brand image, conveying that it has been a cultural ambassador of India, to millions of viewers across the globe for more than two decades.

 

Speaking on the film, Roland Landers, Zee’s Head Corporate Brand said: “I am extremely glad to unveil the new brand film. ZEE’s brand positioning envisions its world as a unified family, without any caste, boundary or religion, which this film has beautifully brought to life showcasing a blend of multiple nationalities celebrating togetherness.”

 

The 360 degree roll out of the film, scheduled to be aired on all ZEE channels, social media plarforms, newly launched corporate website and other key on ground properties, will certainly ensure that the film reaches all the key internal and external stakeholders of Zee.

 

Manish Bhatt

Manish Bhatt, Founder Director, Scarecrow Communications, which is the creative agency behind this brand film, mentioned “It was like an opportunity to create this one-of-its-kind world anthem. Creating communication for the brand that connects with more than 700 million viewers and over 169 Countries was a mammoth as well as a prestigious assignment for Scarecrow. We are confident that this communication will establish the perfect connect with the audience.”

 

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