Yes Bank inks multi-yr deal as Assoc Sponsor of Hockey India League

27 Nov,2013

By A Correspondent

 

The private sector Yes Bank has inked a multi-year deal with the Hockey India League (HIL) commencing with the 2014 season.

 

Announcing the deal, HIL Chairman, Dr Narinder Batra, said: “HIL had a terrific start last year and we are certain with YES BANK on board, it will benefit both the League and our millions of followers around the world.” The other brand partners that HIL has are Hero MotoCorp and Airtel.

 

Said Rana Kapoor, Managing Director & CEO, Yes Bankj: “We are extremely pleased to associate with the Hockey India League. Through our dedicated sports banking proposition, we are also committed to provide a robust financial infrastructure to support sports through customised banking solutions for various hockey associations, teams as well as players.”

 

In the inaugural season, 70 top domestic players including the Indian national side as well as 50 international players who are part of the national squads of Australia, New Zealand, South Africa, Netherlands, Germany, Malaysia, Spain, and Argentina played for the five franchise teams.

 

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