What’s Next for Brand Tendulkar?

13 Nov,2013

Master blaster Sachin Tendulkar will play his 200th and final Test match from November 14 to 18. While he’s been captain of the Indian team and a run-machine having broken several records in the last 24 years, Tendulkar is more than a cricketer, he’s an icon. He’s also one of India’s most enduring brands, with appeal across gender, age, socio-economic standing and regions.


MSLGroup has put together an infographic that analyses what’s next for Brand Tendulkar, the opportunities that lie before him and the changes in positioning that he may bring about.




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