Three cheers! PlanetRadiocity lights up lives with ‘Deep Jyoti’

11 Nov,2013

By A Correspondent

 

There are press releases and press releases that news media offices receive every day.  A new show, a new sponsorship, a new starcast, a new whatever whatever. Most of these communiqués that are inboxed to us every day are flagged unusable.

 

PR agency and inhouse PR professionals call and remind us about the releases, and we politely show them the decline button.

 

And then there are some which silently land on our mail software and we don’t really get badgered for an inclusion. Yet, we think they ought to merit a mention, because they deserve all the encouragement and accolades.

 

Radio station network Radio City’s web radio destination PlanetRadiocity.com has embarked on a crowd-funded initiative of rural electrification. In association with the solar power company, Sunkalp Energy, PlanetRadiocity has launched ‘Deep Jyoti’. Through this initiative, PlanetRadiocity pledges to light up an entire village in the Etah district of Uttar Pradesh. Project Sarmanpur, which rolled out ‘Deep Jyoti’, on November 6, has been receiving encouraging response from listeners the world over, notes a communiqué.

 

Listeners will get an opportunity to sponsor solar ’tiles’ on the village’s roof in return for a chance to get their name on the project’s foundation. A special microsite http://planetradiocity.com/deepjyoti has been created for the listeners who wish to donate towards lighting up the village. The microsite offers all the information about the project and also the process for donation of the funds. The microsite will be live until the midnight of January 6, 2014. For more information on Deep Jyoti, one can log onto PlanetRadiocity’s social media pages (facebook.com/planetradiocity, @planetradiocity). Collections amounting to Rs 3 lakh are targeted towards the completion of Project Sarmanpur.

 

Rachna Kanwar

Talking about the association, Rachna Kanwar, SVP & Business Head, Digital Media & New Business, Radio City 91.1 FM, says, ” ‘Deep Jyoti’ is an initiative that offers us an opportunity to create a positive impact in the society whilst building a platform of sustainable growth.  We are extremely proud to be part of the wonderful initiative undertaken by Sunkalp Energy. Through this crowdfunding campaign we hope to leverage the huge reach and fan-base we have in the webradio space and make the project a success.”

 

Kanika Khanna, Founder, Sunkalp Energy, says, ”There are still close to one lakh un-electrified villages in India with a majority of them being in Uttar Pradesh. Project Sarmanpur marks a milestone in our endeavour to electrify 200 villages. PlanetRadiocity provides the perfect amplification for this initiative. The roof-top microgrid will provide proper electricity connections in to each household in the village. Harnessing solar energy for sustainable development is one of the major priorities for rural development the world over. We are very happy to have an effective platform like PlanetRadiocity for this important initiative.”

 

We wish we had the monies to make a donation to the PlanetRadioCity effort. Perhaps after all the people who are supposed to pay us do that, we will donate some. But if you have the monies now – even if you belong to a rival FM network/station, please do. Asap. It will light up many lives. And if they have the light, they’ll be able to read our newspapers. Watch our channels. Listen to our radio broadcast. Surf our websites. Go for it.

 

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