SAP’s Rajesh Kumar to chair DMAi 2014 marketing convention

20 Nov,2013

By A Correspondent

 

Rajesh Kumar

Rajesh Kumar, Marketing Head, SAP, Indian subcontinent has been announced as the chair for the third edition of the Association for Data Driven Marketing & Advertising in India (DMAi) International Marketing Convention scheduled to be held in January 2014 in New Delhi.

 

Said Umang Bedi, Managing Director – South Asia, Adobe and member of the DMAi Board of Governors: “I have seen the format of the show grow in the recent years to become a real power packed show that is of immense value to any traditional or digital marketer alike and we look forward to the change that Rajesh ushers in.”

 

According to a communique, the convention aims to addresses the quest of CMO’s and agency professionals who want to leverage data and ‘Re-define customer understanding’ – due to richer context, stronger behavior insights beyond simple demographic construct. The agenda accent this year remains on harnessing data responsibly to ultra-segment our customers, hyper personalize marketing programmes through specific product, pricing & promotion actions resulting to innovation, delightful customer experience and improvement on marketing ROI.

 

Speaking on his appointment, Mr Kumar said: “Organizations like the DMAi have the responsibility to orchestrate conversations amongst marketers to champion this change and harness innovation to drive growth. I am happy to be associated with DMAi and look forward to working with peers in the industry to bring together content, best practices and experiences that will drive this agenda and unravel together what future holds for us”.

 

The three-day convention will host a strategic summit for the C-Suite, keynotes, debates, 15 dynamic conference streams, live certification and workshops, an expo and an awards programme. Noted Vatsal Asher, CEO, DMAi:  “Rajesh has been involved over several weeks on shaping the event. The format and experience of the show has been redesigned from scratch to encompass the needs of our attendees.”

 

Details on DMAi and the convention are at www.dmai.co

 

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