Sachin’s farewell Test is highest rated in 8 years

22 Nov,2013

By A Correspondent

 

Master Blaster Sachin Tendulkar’s farewell Test match has emerged as the highest rated Test on television in India in the past eight years. The match garnered 1739 average TVTs which remains unmatched since 2005.  According to a communiqué, the Star Sports network channels together had the maximum channel share across all genres during the six playing days of the series. (Overall TVTs generated during the day). Also, starsports.com attracted 3.5 million unique visitors during the two matches of the India-West Indies Test series.

 

Star India put out all stops for the series. It had secured the title sponsorship rights for the Test series and launched its seven-vehicle network on Day 1 of the first Test. There was a 360-degree initiative involving programming, production, marketing to add buzz around Sachin Tendulkar’s farewell series. The broadcaster also launched three shows programs to engage with the sports fan. Then there was a  ‘Cheer for Sachin’ campaign along with a slew of on-ground activities. Star India CEO Uday Shankar presented Sachin Tendulkar with the first STAR Sports ‘Believe’ Trophy during the post-presentation ceremony in Mumbai.

 

Speaking on the occasion, Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted with the ratings. Our strategic investment in the Hindi language feed over the past year or so is now paying us huge dividends. We will continue in our endeavor to promote sports culture in the country,” added Nitin.

 

Important: The TAM numbers quoted above (Average TVTs; TG: C&S 15+, M, SEC ABC ) are sourced from a communiqué sent by Star Sports. These have not been verified with TAM.

 

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