OMI is now Laqshya Solutions

01 Nov,2013

By A Correspondent

 

The Laqshya Media Group has announced that its agency division Outdoor Media Integrated (OMI) will now be called Laqshya Solutions. The decision is effective today (Nov 1, 2013).

 

This announcement has been made in the wake of the restructuring made at Laqshya Media Group, adds a communique, adding: “The new name has been created to bring about a better synergy among the various group divisions and OMI too will be able to get inherent advantage of Brand Laqshya, which has emerged as a leading, credible brand name in OOH Industry. The division will continue to work with and service its several clients across different verticals.”

 

Talking about the change in name and logo, Alok Jalan, Managing Director, The Laqshya Group, said: “We’ve identified OOH, Activation and Advertising as the verticals for our growth agenda. While our Solutions division is the largest vertical, its identity has been different from other divisions. This needed to be changed and that’s what we’ve done. The new name and logo also are more in sync with the rest of the Laqshya Group verticals.”

 

Atul Shrivastava, COO of the Laqshya Group, said, “There was a need for OMI to get directly identified as Laqshya group outfit. We are pleased that the decision has been taken in this regard.  Over the next few years, we hope to work with some of the best Indian and international brands, offering them cutting-edge, innovative OOH media campaigns through the Laqshya Solutions division. We are excited about the new look and name the division now has.”

 

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