News channels maxed with Mumbai terror attack coverage: TAM data

26 Nov,2013

By Our Research Associate


It’s not a distinction that we are all too happy about, it’s data that cannot be ignored.


In the period 2001-12, the Mumbai terror attacks story gained maximum viewership as per TAM data made available to MxMIndia.


These are All-India figures and include regional news and it is for the target audience being CS 4+ years (Cable-Satellite, above 4 years).



While Mumbai terror attack saw news channels score a genre share of 17.81 percent, the Anna Hazare fast agitation was second with 13.53 percent. The plane crash which led to the death of Andhra Pradesh Chief Minister YSR Reddy is third with 12.31.


What has emerged from these numbers is that all news events that spread over a period of time generated more eyeballs. For instance, in the case of the news around the passing of Shiv Sena head Bal Thackeray last year, the news channel coverage lasted a day and a half. The coverage on the Mumbai terror attacks was spread over four days and it went on for much after that. Ditto with the YSR Reddy plane crash.


Interestingly, the Gujarat riots of 2002 does not figure in this table, whereas the World Trade Centre attack in September 2001 does have fair viewership.


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