Neo@Ogilvy enters into JV with Smile Group, Sanjay Ramakrishnan named Country Head

14 Nov,2013

By A Correspondent


Sanjay Ramakrishnan

Ogilvy India today announced a joint venture between Neo@Ogilvy and the Smile Group to strengthen its Performance Marketing, eCommerce and Mobile offerings. The jv will also set up a Global Media Delivery Hub to service Neo@Ogilvy’s Global Media Operations.


Sanjay Ramakrishnan has been brought on-board as Country Head, Neo@Ogilvy India. Mr Ramakrishnan moves in from Vizury where he was the GM for India, South East Asia and MENA prior to which he was SVP Marketing at Myntra. He has also held senior marketing roles at Google, Intel, Geodesic and Worldspace.


While OgilvyOne drives all Digital Strategy and Creative Services for clients in India, Neo@Ogilvy’s specific focus is on Digital Media, Performance Marketing, eCommerce and Mobile Marketing. Neo@Ogilvy’s client roster in India includes IBM, Diageo, British Airways, The Economist and The Which Group, among others. The Smile Group is headed by Harish Bahl and has already a relationship with the WPP Group with the media giant acquiring a 75 per cent stake in Smile’s Quasar in 2008 and two years later the digital media part of Quasar was integrated with Group M.


Piyush Pandey

Said Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia: “This JV is one more step ahead in our digital journey. Harish’s experience in Digital Media and eCommerce will help drive rapid growth in these areas. And Sanjay Ramakrishnan is a fantastic young business leader with the right skills to lead Neo@Ogilvy in India.”


Added Mr Bahl: “The vision of the partnership is to be able to offer world class services to local and global clients of Ogilvy and Neo respectively, using the expertise and experience of Smile in the areas of Performance Marketing, eCommerce and Mobile.”


Boht Vikram Menon, President & Country Head, OgilvyOne India and Mr Ramakrishnan expressed happiness with the jv.


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