NDTV Good Times refreshes, adopts #LiveYoung positioning

21 Nov,2013

By A Correspondent


Lifestyle entertainment channel NDTV Good Times has refreshed itself and adopted the #LiveYoung positioning from earlier this week. In the new avatar, the channel will take a fresher, edgier and more relevant approach to its programming targeted towards the young and the young at heart, notes a communiqué.


Smeeta Chakrabarti

So what we see is a new logo, icons, idents and colour palette that reflects a “hip-cool on-air” look.   Elaborating on the channel refresh, Smeeta Chakrabarti, CEO, NDTV Lifestyle said, “After an in-depth research and a deep dive into our consumers’ mindset, the channel has recharged its offering. The new visual and content strategy is a direct result of these initiatives, and we are confident that they will resonate and connect with our viewers”.


Said Channel Head Arati Singh:  “The programming of the channel has become more impulsive, interactive and action oriented with a younger and edgier attitude. Keeping in sync with the young and young-at-heart viewers, we have reworked on the visual appeal by introducing vibrant icons reflecting the different content and mood of the programming on-air.”


As part of its refresh, NDTV Good Times aims to be in tune with viewers’ lives through the week and at different times during the day by introducing dedicated categories such as; ‘Good Night with Good Times’, ‘Good Food with Good Times’, ‘Good Travel with Good Times. Additionally, Kingfisher Supermodel 2013 and Bachelor’s Kitchen with Aditya Bal have been reintroduced with a brand new flavour, with more to come in the next few months.  Highway on My Plate, one of the more popular shows on the channel is scheduled to be seen in a younger avatar, we are told.


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