Malcolm Mistry joins dna as CEO

19 Nov,2013

By A Correspondent

 

The Zee group’s English daily dna has appointed Malcolm Mistry as CEO.

 

Mr Mistry has over two decades of experience across the India Today and Indian Express groups. As Publishing Director at the former, he was responsible for the flagship India Today magazine and all its language avatars, Business Today and Readers Digest amongst others. In addition, he was the chief architect of the sales synergy process as he created a unified sales team across various brands. His last stint saw him turning entrepreneur and launching Ushta Te HR Consultancy Services to provide recruitment solutions across key verticals like media, advertising and luxury. The appointment, say industry observers, will be a boost to the sales function at dna which needed a ‘face’.

 

Commenting on the appointment, Subhash Chandra, Chairman, Essel Group said: “We are delighted to have Malcolm on board. His extensive experience in leading strong media brands will help build on the momentum and navigate ‘dna’ into a phase of high growth.”

 

On his new role, Mr Mistry said: “dna has strong brand equity. I am excited with the challenge of raising the bar and creating a more vibrant ‘print plus’ product with greater consumer traction and increased shareholder value.”

 

dna is now part of the Zee Media Group which also comprises a slew of television channels and digital offerings. Dr Bhaskar Das, formerly President, Bennett, Coleman and Co and associated with several industry associations, is Group CEO. The position of CEO at dna has been vacant since K U Rao moved on to a Zee group firm and later exited the media conglomerate.

 

In recent months dna has gone in for a new look, appointed an editor-in-chief and also undertaken an aggressive marketing campaign.

 

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