Magic! Season 2 of ‘Jai Ma Vindhyavasini’ is romcom ‘Love Dosti Dua!’

11 Nov,2013

By A Correspondent

 

Reliance Broadcast Network’s GEC Big Magic is living up to its name. The popular show ‘Jai Ma Vindhyavasini’ has gone in for a new season as ‘Love Dosti Dua’, a romcom set against the backdrop of showbiz, glitz and glamour. It premiers today (Nov 11) and will air Monday through Friday at 8.30pm.

 

Sunil Kumaran

Commenting on the show’s new season, Sunil Kumaran, Business Head, BIG Magic said: “Love Dosti Dua! is our offering basis audience feedback and our positioning of a light family entertainment channel. It is our constant endeavour to offer an eclectic programming mix that is inclusive of a larger audience base. I am sure viewers will love the new avatar of the show and will relate even better. The introductions of new characters and their quirks will undoubtedly up the entertainment quotient of the show.”

 

The channel is planning a high blitz marketing activity across radio, television and digital.

 

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