In Google & Facebook-dominated world, Yahoo invites entries for Big Idea Chair Awards India 2013

11 Nov,2013

By A Correspondent

 

A few years back when this correspondent was invited with some media maharathis to an event organized by a premier Ahmedabad-based management institute (not the IIM), the large student crowd expressed its unfamiliarity with the Yahoo! brandname to a senior functionary from the internet giant. Evidently, to a generation for whom Google, Microsoft, Facebook and Twitter are the most visible digital brands, Yahoo’s name belongs to sepia-tinted history books.

 

Sad because Yahoo and Yahoo India in particular have done some pioneering work in the business ever since they announced their entry to the country with a mother-of-all-parties at Mumbai’s Taj Mahal Hotel over a decade back.

 

Yahoo! is of course still relevant in the Indian digital media scenario, and it ensures it stays there by hosting the fourth edition of the Yahoo Big Idea Chair awards by inviting advertising and media agencies in India to showcase their best work in digital. Spread over nine categories, the call for entries will be open till November 25, 2013.

 

Interested teams can now register for free at www.bigideachair.in. The winners will be announced next month (Dec 2013)

 

Announcing the Yahoo Big Idea Chair call-for-entries, Nitin Mathur, the normally out-of-bounds Senior Director & Head of Marketing, India and South-East Asia, Yahoo, said:  “India is seeing some amazing creativity in digital advertising, helping brands integrate more meaningfully into consumers’ everyday lives.  Yahoo Big Idea Chair Awards honours individuals and agencies who are pushing the boundaries on digital in their search for the next big idea with the highest impact.”

 

Last year, as many as 376 entries were received, with over 100 brands and 57 agencies participating in the Yahoo Big Idea Chair awards, noted a communique, adding: Acknowledging the increasing importance of content marketing in brands’ digital marketing strategies, Yahoo has added a brand new category of Best Content Marketing, to the existing stack of awards. Advertising and media agencies can now submit their exceptional creative and innovative ideas across 9 award categories including:

 

Best Use of Display Advertising to recognize the most creative and innovative use of display advertising.

 

1. Best Online Video Advertising for excellent work on video ads or video series created for digital

 

2. Best Use of Social Media for the most innovative use of social media for brand advertising

 

3. Best Use of Technology recognizing innovative use of technology for digital advertising on the Internet or mobile (includes technological innovations such Augmented Reality, applications, blufi, other tools).

 

4. Best Use of Mobile Advertising to recognize campaigns that use mobile as a medium for to effectively communicate the brand message and engage consumers

 

5. Best Use of Search – to recognize creative and innovative use of search advertising in a brand campaign

 

6. Digital 360 degree Award -This award recognizes campaigns that strategically used digital as the core medium and implemented all digital channels including display, search, social, mobile.

 

7. Best Content Marketing Award to recognize campaigns that strategically use content to ensure targeted message delivery and high levels of consumer engagement

 

8. Yahoo Big Idea Chair Award flagship award to recognize fantastic digital campaigns which combine ideas, content, execution and real innovation to deliver with impact

 

The entries will be judged by a panel of eminent industry leaders and professionals drawn from diverse sectors, including marketing, advertising and media planning. The jury panel will be announced soon.

 

Now if only the digital generation would do a Yahoo! for Yahoo after all of this.

 

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