Gaurav Banerjee takes charge of Star Plus as GM

20 Nov,2013

Gaurav Banerjee

By A Correspondent

 

It’s an office that’s has seen various occupants in the recent past, but Gaurav Banerjee, who has been part of the Star India system for a while, should well reverse that trend.

 

 

 

Uday Shankar

Star India CEO Uday Shankar spotted his talent at Star News (now called ABP News) where he was CEO and at the TV Today (Aaj Tak) group, where he was News Director. Mr Banerjee joined Aaj Tak in 2000 and was the 9pm primetime news anchor and exec editor at Star News. A St Stephen’s and MCRC Jamia student, the new Star Plus business head was responsible for the successful launch of ABP Ananda, MCCS’s Bengali news channel (then Star Ananda), and later setting up the network’s regional channels and taking Jalsha to No. 1

 

Mr Banerjee joined Star Plus in October 2009 and played a key role in shaping content around the “Rishta Wahi Soch Nayi” theme, we are informed. He also helped shape content strategy for Life OK and has developed popular shows like Mahadev, Diya aur Baati Hum and Sasural Genda Phool.

 

The last occupant of the Star Plus biz head office was Nachiket Pant Vaidya who moved to MSM Sony’s movies division in September this year. Mr Vaidya took charge of Star’s flagship channel in July 2012 from Nitin Vaidya who helmed the network’s Hindi channels for a little over a year.

 

Mr Banerjee will report to Sanjay Gupta, COO, Star India.

 

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