Eulogy! India wins PR mandate for Peroni

22 Nov,2013

By A Correspondent

 

Italian beer Peroni Nastro Azzurro has announced the appointment of Eulogy! India as its PR and communications partner. As part of the mandate, the agency will develop and handle strategic communications for the brand and will start with launching their campaign ‘Storie di Stile’ that celebrates an exciting milestone.

 

Commenting on the association, Darioush Afzali, Marketing Director, SABMiller India, said, “With its robust set of lifestyle clients we feel, Eulogy! has a good understanding of the national lifestyle media landscape and will be able to create the positioning we are looking for. We are happy to announce this partnership and look forward to exciting times ahead”

 

Said Rohan Srinivasan, Director, Eulogy! on winning the account: “Peroni Nastro Azzurro is an iconic Italian brand and I am delighted to partner with them on their ambitious vision that could transform the beer industry in India.”

 

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