Emami appoints Milkha Singh as brand ambassador

13 Nov,2013

By Writankar Mukherjee

 

Emami has roped in renowned athlete Milkha Singh to endorse its premium health supplement, Zandu Kesari Jivan.  This is the first ever brand endorsement of Singh, popularly known as ‘flying sikh’.

 

Emami director Harsha V Agarwal said the brand Zandu Kesari Jivan which promotes good health, youthful vigour & energy found a perfect fit in Milkha Singh, who even at the age of 84, is a symbol of youthfulness and vigour. The brand is also endorsed by Birju Maharaj.

 

Chyawanprash is a growing health supplement category in India worth at Rs 400 crore. A new television commercial of Zandu Kesari Jivan featuring Milkha Singh is scheduled to go on air this month. The TVC is created by Scarecrow Communications.

 

Source:The Economic Times

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