Birla Sun Life MF gets Indigo to develop

26 Nov,2013

By A Correspondent


Leading mutual fund company Birla Sun Life Mutual Fund (BSLMF) retained Indigo Consulting for developing a platform for its recently launched investor education and awareness programme Jaanoge Tabhi Toh Maanoge. Indigo Consulting, a full-service interactive marketing and technology agency from the Publicis Groupe, developed the website that is an integral part of the BSLMF initiative.


Ajay Kakar

Speaking about the website Ajay Kakar, Chief Marketing Officer, Financial Services – Aditya Birla Group said, “Jaanoge Tabhi Toh Maanoge is not just a mere campaign. It is a platform that we can own through time here after. The JTTM website which captures facets of mutual funds now becomes the hub that we will continue to enrich with a lot of informative nuggets, life facts and trivia to make it sticky with viewers.”


Vikas Tandon, Managing Director, Indigo Consulting added, “Most content around this topic is perceived to be fairly technical. The biggest task for us was to offset this notion and present mutual fund concepts in a manner that is high on simplicity and visual appeal.”


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