After Ad Asia in Vietnam, AFAA gears up for DigiAsia & AdAsia 2015 in Taiwan

22 Nov,2013

By A Correspondent


After hosting over a thousand delegates from across Asia at the bi-annual AdAsia 2013, the Asian Federation of Advertising Associations (AFAA) is now getting set for the 2015 edition to be held in Taiwan.


In Ad Asia 2013 Vietnam, an elite list of speakers formed base for knowledge sharing and further deliberations on the Congress theme – Re-engineering Advertising. Thought leaders such as David Allen Aaker, Vice Chairman, Prophet, Don Peppers of Peppers & Rogers Group and Hermawan Kartajaya, World Marketing Association – President and Co-author of five books with Philip Kotler set down some future trends for brands. The changing role of advertising in a digital world was also visited by industry gurus such as Dick Van Motman, Chairman & CEO, Dentsu Network/Asia; Lee Smith, CEO-Platforms, Omnicom Media Group APAC; Jean Lin, Chief Strategy Officer Isobar Global and CEO Isobar APAC – each of whom indicated that while technology was impacting everything in its wake, brand consistency and advertising in itself were the golden rules of the business.


A more digital perspective was presented by John Merrifield, Chief Creative Officer, Google APAC; Rose Tsou, Senior Vice President – APAC, Yahoo! Inc.; Jamie Reigle, Managing Director, Manchester United Asia Pacific and Michael Barden, Vice President of Publisher Sales, DG Mediamind. The speakers reiterated that digital opened new routes for dialogues with consumers but the business was increasingly becoming about unending opportunities for marketing where Asian countries are leading with examples.


Speakers such as Nigel Hollis, Executive Vice President & Chief Global Media, Millward Brown and Edward Pank, Managing Director, Warc Asia brought the intelligence quotient at the Congress and delved on the magic created when science married the art of advertising.


The Taipei Association of Advertising Agencies (TAAA) offered delegates a preview into the forum in AdAsia 2015 as the next host country. As a prelude to AdAsia 2015, AFAA took the initiative a step forward with TAAA and announced DigiAsia. DigiAsia, also planned as a bi-annual event, will complement AdAsia, beginning 2014.


Pradeep Guha

Remarked AFAA chairperson Pradeep Guha, “I can say on behalf of AdAsia delegates that what we experienced was one of the finest displays of Vietnamese culture and a laudable effort at presenting its Capital, Hanoi. The Government of Vietnam has done a wonderful job in rebuilding this beautiful nation. As delegates, we gained immensely from the rich quality of content at the forum and a wonderful overall experience.”


According to a communiqué, AdAsia 2015, with its theme ‘Cloudea’, formed from ‘cloud’ and ‘idea’, is the first time when AdAsia is dedicating the forum to digital, and for AFAA, the decision marks an important chapter.


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