Ad Club announces Effie Awards dates, tweaks

07 Nov,2013

By A Correspondent

 

The Ad Club conducted a town hall meeting with Industry professionals with a view to gain their inputs and buy-in to the categories and rules of the Effie Awards.

 

The awards for the year – normally held in the last quarter of the calendar year – will be held on Wednesday, January 15, 2014 at the Royal Western Turf Club in Mumbai.

 

Here are important dates:

Last date to receive entries: November 25

Judging date in Mumbai: December 13 and 14

Mumbai final round: January 7, 2014

Judging date in Delhi: December 20 and 21

 

Based on the inputs, the Ad Club has brought about the following changes:

Under Consumer Products category,  the Sub-Categories are coined as:

A) Beverages / Drink

B) Confectionary and Food

C) Cosmetics & Toiletries – same as last year

D) Others – same as last year

 

Under the Services Category:

A) Media and Entertainment is newly added

B) Telecom and Related Products – same as last year

C) Financial Services – same as last year

D) Others – same as last year

 

Introduction of New Categories:

1. Experiential Marketing

2. EFFIE for Good

 

Removal of Sub Category:

:: From Corporate Advertising, the sub0category Social Cause is removed and the  current nomenclature will be Corporate Advertising/ Corporate Reputation.

 

Video: Video should be limited to a maximum of 3 minutes only.

 

Eligibility Period: Campaigns that ran in India from July 1, 2012 to June 30, 2013

 

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