7 Indian entries in Digital Asia Fest shortlist

15 Nov,2013

By A Correspondent

 

Indian works haven’t been doing well in the various digital media awards. So when there’s news that at the shortlists announced for the Digital Asia Festival Awards, seven Indian entries occupy pride of place, there’s some relief.

 

Chaired by Jason Kuperman, Vice President of Omnicom Digital Asia Pacific, India, Middle East & Africa, the jury consisting of 40 industry professionals made up of leading client marketers, digital media practitioners and agency strategists, judged 506 pieces of work based on strategy, creativity and innovation, execution and results with a total of 80 entries making it onto the shortlist. Japan leads with the most shortlisted entries (14) followed by Australia (13), New Zealand (10), China (9), Hong Kong (9), India (7), Singapore (7), The Philippines (5), Malaysia (4) and Thailand (2). India is joint sixth in the tally.

 

Commenting on the judging process so far and the quality of the work, some jury members had the following to say:  “I found this year’s entries seamlessly integrating technology into the creative leap turning the communication into truly refreshing and engaging consumer experiences. Several of the shortlists had started with a fabulous consumer insight and market/media opportunity that had never been explored before. We saw a lot of first-of-its-kind innovations and we could see technology playing along beautifully with the big idea. That’s a very encouraging sign,” said Meera Sharath Chandra, Founder CEO & CCO, Tigress Tigress

 

Added Ashok Lalla, Global Head – Digital Marketing, Infosys: “The work that stood out for me was based on a single sharp insight and a strong idea – simply presented and well executed. Several entries made me go, Aha, wish I had thought of it!” –

 

The winners of the 2013 awards will be announced online through www.digitalasiafestival.com on November 18.

 

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