Times Internet partners Ziff Davis to bring IGN & Askmen to India

10 Oct,2013

By A Correspondent

 

When it’s not hiring whizkids to its fold, it’s striking deals with media hotties to bring them to India.

 

Times Internet Limited (TIL) has now entered into a strategic partnership with Ziff Davis, Inc. – the leading all-digital media company specializing in the technology, games and men’s lifestyle markets with over 120 million in-market buyers every month. Thanks to this alliance, Times Internet will manage and drive local Indian destinations for IGN (IGN.com) and AskMen (AskMen.com), the premium gaming and men’s lifestyle sites.

 

As part of the collaboration, Times Internet will have exclusive rights to the IGN and AskMen brands and their content in India.

 

While IGN is dedicated to video games and pop culture – including comics, film and TV, AskMen carries men’s lifestyle content on the web since launching in 1999.

 

The partnership grows the list of brands under the Times Local Partners (TLP) group – which is an initiative by Times Internet to partner with global digital companies. IGN and Askmen join the fledgling TLP portfolio, which has already rolled out the Indian editions of Gizmodo, Lifehacker and Business Insider.

 

Satyan Gajwani

Said Satyan Gajwani, CEO, Times Internet: “We are really excited about this partnership and the arrival of Ziff Davis’ respected brands coming to India. The IGN name is incredibly respected, and this brings us the opportunity to create premium editorial and video content for the Indian gaming community. AskMen will augment our leadership in men’s lifestyle content offering and deliver the best to our users and advertisers in the coveted male 18-34 demographic.”

 

Vivek Shah, CEO, Ziff Davis, added: “We’re delighted to be partnering with India’s leading media group to bring localized editions of our brands to this vibrant market for the first-time. The media landscape is evolving rapidly, and millions of Indian males 18-40 will benefit from AskMen and IGN’s globally respected advice.”

 

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