TelevisionPost launches. Armed with research, will go part-pay soon

07 Oct,2013

By A Correspondent


The B2B media space specialising on television and allied industries finally has competition. Dominated by (ITV) for over a decade, it now has senior media journalist and former ITV editor Sibabrata Das teaming up with broadcast and distribution professional Himanshu Dhoreliya to launch


The website launched today (Oct 7) amidst much anticipation built over a few months. Seasoned media journalists have joined the venture, and some advertisers are already on board.


Said Mr Das who is designated co-founder and Editor-in-Chief, in a statement: “These are exciting times for the whole M&E industry and there could not be a better time to launch. There is a clear need gap when it comes to content and understanding of the Indian media industry. We intend to fill that up through comprehensive and holistic reporting on the industry with a special focus on research.”


Himanshu Dhoreliya, who is co-founder and chief executive officer, added: “Our goal from the start is to create a different news offering, which will be global and journalistically serious. We will write and deal with the cutting edge of the industry and offer a host of value additions and specials along with it.”


The site will be updated six days a week in the mornings. On what will see TP stand out from the rest and specifically ITV, Mr Das said: “We will go beyond news. Research will be our unique feature. Our research reports will reflect business intelligence and ground reality. Every month we will offer our readers rich insight into the world of cable, DTH and broadcast. Also, for the first time, readers will be able to compare channel packages offered by DTH and cable companies. The emergence of digital technology has inspired us to have a dedicated section that will give our readers a heads-up of latest developments in the world of technology.”


While Mr Das is tightlipped about who is backing the site financially, there have been rumours of some senior distribution professionals putting in some monies. “As the industry is moving towards digitization and the Pay TV economy is evolving, we feel that there is a huge gap in the market. We aim to build a strong and credible news media brand,” he told MxMIndia, indicating that part of the content will go pay soon. “That is our medium-term plan,” he said adding the focus is initially on establishing the website and events will follow in the last quarter of this fiscal.


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