Starsports.com partners McLaren Mercedes F1 team in Indian GP

23 Oct,2013

By A Correspondent

 

Starsports.com has entered into a partnership with the Vodafone McLaren Mercedes Formula 1 team for the 2013 Indian Grand Prix (Oct 25-27). As a part of this tie-up, the 200mph-plus Vodafone McLaren Mercedes cars, driven by 2009 world champion Jenson Button of Great Britain and his team-mate Sergio Perez of Mexico, will carry Starsports.com logos on their rear wings. This will be the first time that an Indian digital brand will become part of a Formula 1 team’s livery.

 

Starsports.com will be streaming the Indian Grand Prix race live on Oct 26 and 27. In addition to the live streaming, Starsports.com will be working closely with the Vodafone McLaren team in the run-up to the Indian Grand Prix. The website will develop Formula 1 programming including exclusive interactions with the team drivers, Button and Perez, as well as senior management of the team including Martin Whitmarsh (team principal) and Sam Michael (sporting director).

 

Speaking on the occasion, an ESPN Software official said, “We believe this partnership will help in promoting starsports.com as the definitive destination for sports on digital.”

 

 

 

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