Starcom MediaVest redefines brand experience consulting with Zero Dot

29 Oct,2013

By A Correspondent


Starcom MediaVest Group (SMG) has launched a new unit at the company, Zero Dot, a new generation of brand consulting, experience design, strategy and original creation of content. While the unit launched officially now, Zero Dot has already been driving new ideas, innovation and returns for numerous clients, including Procter & Gamble brand Cheer, which recently named Zero Dot as one of its creative partners.


“Consumers are at the centre of everything we do,” said Laura Desmond, SMG CEO. “Keeping ahead of their pace of change and connecting with them in real-time is a part of our DNA. Today’s converged media world has created a need for more agile, multidisciplinary solutions, which is where Zero Dot comes in-serving as a consultancy that can create a new breed of experiences and catalyze speed to market so brands can engage today’s consumers in the moment..”


Zero Dot will collaborate with all SMG agencies and Centres of Excellence (COE) and joins the group of emerging media and content units at the company, said a communiqué, It will expand globally throughout 2014.


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