Star India to break another record with Sachin, net max number of cheers

31 Oct,2013

By A Correspondent


This deserves special space even though we are peeved that it’s easier to get Sachin Tendulkar on record than some of the top guns of Star Sports. Why, it’s easy to even reach out to the CEO of Star India. Or the I&B or sports ministers of the country.


The broadcast network has launched a unique campaign ‘Cheer for Sachin’ to pay tribute to Sachin Tendulkar as plays the farewell series against West Indies next month. Star India is targeting to break the world record for maximum ‘Cheers’ garnered by any campaign ever across the world.


Celebrities like Priyanka Chopra, Prosenjit Chaterjee, Kapil Dev, Ravi Shastri, Wasim Akram, Rameez Raza and protagonists from the leading serials on Star Plus like Diya Aur Baati Hum and Yeh Rishta Kya Kehlata Hai have already recorded their cheers. The broadcaster has also reached out to Sudhir Kumar Chaudhary – regarded by many as the biggest Sachin fan to record a special cheer for this campaign.


Speaking on the occasion, Gayatri Yadav, EVP-Marketing & Communications, Star India, said, “We are honoured that Sachin’s farewell series will be played on our network. Sachin has made innumerable records during his memorable career; it’s time that his fans make this record as a grand tribute.”


The campaign will run across the Star entertainment and sports network of channels. There will be huge focus on the digital media as well to aggregate all fans for the campaign. The campaign invites fans to dial a number and cheer for Sachin. Star India will donate its share of proceeds from the incoming call revenues to an NGO for sports development amongst youth.


As for the top guns of Star Sports, well to read them, go through some of the pink papers or biz channels instead. Or some of us who carry the communiqués with the hope that they will condescend to speak to us.


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