Parle-G to get juniors curious in RBNL’s kiddie talent hunt

31 Oct,2013

By A Correspondent

 

Parle-G has come on board as presenting sponsor for Big Junior Star, a property that showcases the best young talent across the core Hindi markets of Uttar Pradesh, Bihar and Jharkhand. To be aired as a show on Big Magic and amplified across Big Magic Bihar and Jharkhand as well as radio network 92.7 Big FM, the talent encouragement platform is targeted at children between the age of 8-15 years. The show will be created into a 40-episode special that will air on Fridays, Saturdays and Sundays starting October 2013 to March 2014.

 

Said Pravin Kulkarnii, GM-Marketing, Parle Products said, “With Big Magic now being aired across all major cities in India and becoming popular amongst its target audience, we are certain that our association with their upcoming show, Big Junior Star will help us take forward the brand ideology of Parle G.” Added Mayank Shah, Group Product Manager, Parle Products, “This platform will help us focus in bringing out natural curiosity in kids, encourage their desire to try new things, experiment and learn from their mistakes. We want them to realize that they can learn everywhere and from everything and that school is beyond just books and classrooms.”

 

Said Sunil Kumaran, Business Head, Big Magic: “With an interactive format and a diverse platform of categories, we are confident that Big Junior Star will garner mass appeal, engaging excellently with our target audience – kids.”

 

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