Online matrimonials ads leapfrog 124% since Jan ’13: IAMAI-IMRB

07 Oct,2013

By A Correspondent


Uploading of profiles on matrimonial portals has registered a quantum jump since January 2013, registering a growth of 124%. According to the Internet Economy Watch data by IAMAI & IMRB, in January, the number of matrimonial profile uploads were 0.85 million, while in July, it recorded 1.91 million uploads.



Uploading of matrimonials was lowest in the month of April with 0.64 million uploads. The month of June saw the maximum profile uploads with 2.16 million.


Commenting on the upward trend, Gourav Rakshit, COO and Business Head, said: “The TV campaign launched during the IPL 2013 Finals in May and ran through until the end of July.  The ‘Love, Arranged by’ TVC featuring Chetan Bhagat” captured the imagination of parents and individuals alike, resulting in a new segment of prospective match seekers entering the online matrimonials category.


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