Nikhil Chinapa to now burn sun with Live Viacom18, fest in Goa to outwit Percept offering

10 Oct,2013

By A Correspondent

 

It promises to be a real-life Mahabharat. After parting ways Percept’s Sunburn IP, DJ-VJ-music impresario Nikhil Chinapa has teamed with Live Viacom18, the Viacom18 division for live events, to produce a five-day music festival. And no guesses for when and where it will happen? Goa, in December 2013!

 

Note: Viacom 18 has MTV and Vh1, two music properties which the fest will leverage much. A communique from Live Viacom 18 doesn’t leave anything to one’s imagination on the relationship between Mr Chinapa and Percept. “The aim of the festival is to restore the spirit of community and passion for music that’s been missing from some electronic music festivals held in India recently….This will be a festival for the true dance music fan, for whom music is a way of life… and life itself unthinkable without the music they love. Putting it simply, this will be quality over quantity.”

 

EDM festival regulars and people in the industry tell us that while the venture will help grow this industry segment, the going will be challenging initially for the venture given that Sunburn has already got a reasonable equity and work on its Goa fest has started already. In fact, the second phase of ticket sales has just begun.

 

Clearly, the war of the music fests will now be waged in Goa in December. EDM-lovers aren’t really complaining.

 

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One response to “Nikhil Chinapa to now burn sun with Live Viacom18, fest in Goa to outwit Percept offering”

  1. Andy says:

    Fantastic………………Kudos to the content writer 🙂

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