NewsX appoints Aidem for adsales

10 Oct,2013

By A Correspondent


English news channel NewsX has awarded its advertising sales duties to Aidem Ventures. It may be recalled that one of the early mandates of Aidem was to look at adsales for NDTV’s news and lifestyle channels.


Part of ITV Network, NewsX now claims leadership on the basis of 21-week combined GVTs


“Post digitization in 38 cities, NewsX has augmented its viewership by 260%. This performance has been consistently growing since the markets have gone digital. NewsX didn’t want to tread up any existing pathways in terms of style and news delivery and wanted a completely independent identity. This strategy has paid off” said Vikas Khanchandani, Director, Aidem Ventures while discussing the new business win.


“This association reflects our vision to pursue NewsX’s successful positioning as a strong, robust media platform among Indian advertisers and agencies. Aidem has been managing adsales for some of the biggest news brands from India and abroad. We are very optimistic about their sales infrastructure and their professional management team working in favor of our plan for NewsX,” added RK Arora, CEO, ITV Network on the appointment.


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