ISA to host Global CEO conf with Unilever big boss Paul Polman

01 Oct,2013

By A Conference


There are conferences and conferences, but this one could well be the mother of them all. The Indian Society of Advertisers, the apex body of advertisers, is hosting the first ever global CEO conference on ‘Navigating a VUCA World’ on October 30, 2013 at The Leela in Mumbai. The goal of the conference, as per a communiqué, is to sharply dissect the tough times we are facing in the current economic situation, and to find out how organizational processes and practices need to be recast to deliver to this new VUCA (Volatile, Uncertain, Complex and Ambiguous) world.


Paul Polman

Paul Polman, Chief Executive Officer of Unilever, will be the keynote speaker at this conference. Other key speakers at the event will include R Gopalakrishnan, Director, Tata Sons; Manu Anand, President – India & South Asia, Cadbury India; Marten Pieters, CEO, Vodafone India; and Ravi Kant, Vice Chairman and Former Managing Director, Tata Motors.


Said Hemant Bakshi, Chairman, ISA, and Executive Director, Home & Personal Care, Hindustan Unilever, on the intent of the conference: “We truly live in the VUCA world, where things have become more volatile and uncertain. That’s one issue ISA needs to deal with and help companies understand the principles they need to follow in a changing uncertain world.”


The ISA is organizing the conference in in partnership with exchange4media.


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