GroupM India wins Porter Prize for ‘leveraging unique activities’

17 Oct,2013

By A Correspondent


GroupM India has won the award for ‘Leveraging Unique Activities’ at the Porter Prize2013 event last week. The Porter Prize is one of the most coveted awards in the field of strategy and competitiveness and is supported by the Institute for Competitiveness India.


The Institute for Competitiveness India is an independent international initiative centered in India, dedicated to enlarging and disseminating the body of research and knowledge on competition and strategy, pioneered over the last 25 years by Professor Michael Porter of the Institute for Strategy and Competitiveness, Harvard Business School (ISC, HBS), USA.


Prof Michael Porter was chairman of the Jury. There were 88 companies that took part in these awards from various industry sectors of which seven won a Porter Prize. GroupM is the first company from the media and advertising field to win this award. Elaborating the reasons why GroupM was chosen, Dr Amit Kapoor, Honorary Chairman, Institute for Competitiveness India said “GroupM reflects effective rendering of activities across the value chain, how activities reinforce and synergies are created across its range of activities through a interlocking system that becomes basis for competitive advantage and sustainability.”


CVL Srinivas

Speaking on the occasion, CVL Srinivas, CEO GroupM South Asia said: “This award is testament to GroupM India’s strategic approach to building the business that has resulted in a strong leadership position in this market. The diversified offerings of GroupM have scaled up over the years to become the new core of our agency. Our integrated product helps us provide unique value to clients to build their competitive advantage.”


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