GroupM hires Manu Prasad as Social Media Head for South

31 Oct,2013

By A Correspondent

 

GroupM has strengthened its digital practice as Manu Prasad joins it as South Head for the social media practice in Bengaluru. Mr Prasad was heading the social media practice at Myntra.com.

 

In his new role, Mr Prasad will report to Karthik Nagarajan, National Head for Social Media.

 

Speaking on his appointment, he said, “Group M has an exciting roster of clients, and I am thrilled at this opportunity to work with a diverse set of brands – across product categories, and at different stages of their lifecycle and social evolution. The goal would be to make each of them the gold standard in social, in their respective domains.”

 

Commenting on the appointment, Mr Nagarajan said, “Manu brings in a wealth of marketing leadership experience, across media platforms. His experience of having built a social media program ground up, in a category as dynamic as e-commerce, will be a huge asset. Our clients, especially the ones in the southern markets will benefit substantially from his contribution.”

 

Group M India manages the social media journeys of over 70 different brands with its key clients including Nestle, Arvind Mills, P&G, Frito Lay’s, PepsiCo India, Titan Industries and Star TV.

 

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