FoxyMoron adds colour to Maybelline’s digital campaign

07 Oct,2013

By A Correspondent


Digital media firm FoxyMoron has been engaged to launch Maybelline New York’s Color Show across platforms like Facebook, Twitter and Instagram. From edgy metallic to stunning pop shades, consumers can pick from funky colors like Downtown Red, Midnight Taupe, Mint Mojito, Lavender Lies to Pink Voltage to make a fashionable nail statement this season with Color Show.


Fans will get an opportunity to experiment with Nail Art combinations and Maybelline will educate them about how they can get the ‘complete look’ – right from shoes, accessories to match with their preferred shade. The campaign will also include ‘Do It Yourself’ nail art videos for the latest nail art trends. An exciting facet to the ‘Color Show’ is the introduction of an application that will get fans to try all the 40 shades with varied nail art patterns!


Commenting on the new campaign, Mr. Satyaki Ghosh, Director of L’Oréal Consumer Products Division said, ‘Maybelline is an innovative brand that loves its consumers and assures to give them something new and exciting all the time. With the launch of the Color Show range, we hope to once again do something different for our consumers and engage them as much as possible with the brand.’


Harshil Karia, Co-founder & Online Strategist, FoxyMoron said, ‘The Color Show is an innovative and interactive way to introduce the entire new color range of nails paints on offer by Maybelline New York. This is an opportunity for fans to experiment with their nails like never before! Maybelline is a fore runner in the make-up category so it only seemed fitting to create a campaign that allows fans to score high on the fashion meter with their favorite brand.’


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