Fashion TV restyles India act, appoints Trinity Dreamworks & Helios

23 Oct,2013

By A Correspondent

 

Fashion broadcaster  ‘Fashion TV’ is restyling its India presence with a rehaul of programming, brand and revenue functions. The broadcasting and operations of the channel including programming, licensing and merchandizing have been entrusted to Trinity Dreamworks Ltd who have extended the revenue and brand management mandates to Helios Media – the specialized revenue monetisation firm for the broadcast industry.

 

Said Michel Adam, founder of FashionTV, “FTV the brand has been growing from strength to strength across the globe as THE fashion destination be it our broadcast brand or various categories we are into under the “F” brand. With the surge in Indians consuming global brands, it’s only natural that we affirm our presence in the market with renewed vigour”

 

The brand’s commitment to India is underlined by the growing off-air presence. F Bars have been set up in Mumbai and Bengaluru and the first ever F Residence in India is progressing rapidly in Pune. There are advanced level discussions for 40 F Cafes around the country in the next three years. Apparels and accessories under the F Accessories label are in the pipeline and the F Vodka might soon be at a bar near you.

 

Commenting on the India programming agenda, Vishal Gurnani of Trinity Dreamworks  said, “The Indian fashion industry is growing phenomenally. The markets are flooded with the best of brands from all over the world indicating growing awareness and consumption. Fashion TV in India has contributed towards enhancing the viewer’s knowledge and experience in the world of fashion, for over a decade. It is now time for us to enhance positioning of the channel itself so we can continue to satiate the viewer’s increasing love for fashion.”

 

“Being entrusted to represent and partner the world’s biggest Fashion brand is an appreciation of our ability at Helios to position channels as brands and not commodities. With MTunes HD and FoodFood, we have exhibited how this takes the agenda beyond merely selling inventory. The teams across our offices are ready to offer advertisers the opportunity to associate and integrate with the #1 global Fashion destination” said Divya Radhakrishnan – MD of Helios Media, commenting on the assignment.

 

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