DY Works creates identify for Dewan Housing’s edu finance arm

18 Oct,2013

By A Correspondent

 

Brand strategy and design firm DY Works has created and executed the strategy for Avanse, an all-new brand for Dewan Housing Finance Corporation’s foray in the educational loan category. The assignment entailed conceptualizing the positioning to naming and designing the brand.

 

Talking about the brand, Alpana Parida, President DY Works, observed, that “the educational loan becomes the key element, the gateway to an enlightened future with the power to redefine a student’s future karma”.

 

Observing the importance of the engagement, Benoy Joseph, Head of Marketing at Avanse, said “We were looking for a brand identity that would create a strong impact and establish affinity for the brand as a trustworthy entity with all the new age qualities that makes it a preferred and convenient choice for the consumer. When DY Works presented the idea to us, which positioned it as a fresh, contemporary brand, we knew it met all our requirements.”

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos