DS Group catches Everest as creative agency for dairy biz

17 Oct,2013

By A Correspondent


DS Group has appointed Everest as the creative agency for its dairy business. The agency has already been handling the creative assignments for the Catch Salt and spices business of the group and this appointment happened after a multi-agency pitch.


The business will be handled by the Delhi office of Everest. The agency has already started working on a 360-degree campaign for the brands and products under the dairy business.


Sunil Kumar Bansal

DSMPL (DS Milk Product Ltd) has been manufacturing ghee and skimmed milk powder, under the brand name ‘Dairymax’ and has expanded its portfolio with the launch of ‘Ksheer’, a premium dairy brand. The products currently available under the Ksheer brand are UHT milk, cow ghee and fresh milk. These will be followed by other specialized products like dairy whitener, flavoured milk, fortified milk, curds, lassi, chaas, paneer, khoya etc.


Commenting on the appointment, Sunil Kumar Bansal, Business Head, DSMPL said, “Everest Brand Solutions’ presentation of differentiated strategy and refreshing creatives stood out and matched our vision for the business. We look forward to their participation in establishing the dairy brands.”


Dhunji S. Wadia

Rahul Jauhari

Added Dhunji S. Wadia, President Everest, on the win: “We are delighted to increase our presence with the DS Group. Dairy is an exciting category and we look forward to the task of building yet another iconic brand.”


Said Rahul Jauhari, National Creative Director, Everest, “It’s always rewarding when an existing client trusts us with more business. The team is proud and looking forward to do some exciting work in the category.”


Naveen Saraswat

Naveen Saraswat, COO, Everest further added, “It was an interesting pitch to work on because of a focused brief given by the client. We are excited and look forward to helping establish the dairy brands of the DS Group.”


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