Chitralekha group’s Watch World awards timekeeping excellence

08 Oct,2013

By A Correspondent


The Chitralekha group’s Watch World magazine hosted the fourth edition of the Watch World Awards at the Westin Hotel in Gurgaon last week.


The marquee event of the horology echelon brought niche’ watch brands and watch-makers together amidst celebrities. Moderated by Chitralekha’s President and Publisher Mitrajit Bhattacharya, now an expert horologist himself, the jury comprised master watchmaker Antoine Simonin; along with Priyadarshini Rao, Ravi Shastri, Neeraj Pandey, Shripad Nadkarni and Sharda Agarwal. The jury awarded leading watches across eleven categories in the Product Awards section and six categories in the Marketing & Merchandising Awards category.


The event saw attendance by well-known timekeeping brands like Cartier, Bulgari, Zenith, Hublot, Graham, Ulysee Nardin, Breitling, Corum, Parmigiani, Seiko, Swarovski, Titan, Antonio Bernini, and Rotary amongothers.


Commenting on the occasion, Mr Bhattacharya said, “We are elated at the success of the fourth edition and this success reiterates the growing popularity and acceptance of the property. By bringing together iconic brands from the world of horology we endeavour to celebrate the institution of technological innovativeness and bespoke workmanship of our master creators”.


Late Rolf W Schnyder, CEO of Ulysse Nardin, was posthumously honoured with a special award for his contribution to the watch industry. His wife and President of the Board of Ulysse Nardin, Chai Schnyder accepted the award on his behalf.


Jury member Antoine Simonin commented “Watch World Awards is steadily becoming one amongst the most respected and followed awards in the field of horology across the world. Being associated with the awards for the fourth time in a row is a great honour for me and I am privileged to be one amongst the esteemed jury panel. I have seen a greater awareness being generated amongst the audience through the awards and looking at the quality of nominations this year, I am quite sure that this will augur well for the horology eco-sphere of the country.”


While the Product category saw stiff competition; the Marketing category saw Seiko and Kolkata Knight Riders bagging the ‘Best Marketing Campaign in Print’ award with Tagged by TITAN picking up the award for ‘Best Marketing Campaign on Television’. While ‘The Best Marketing Campaign in Outdoor’ was won by Ulysee Nardin for its initiative at Hyderabad Airport, Hublot Avenues-Prestige, Kuwait picked the ‘Best Boutique’ award, Seiko and Kolkata Knight Riders were awarded the ‘Best Organised Event” award and Tagged by TITAN was adjudicated as the ‘Best Integrated Marketing Campaign’.


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