Bombay Mgmnt Assoc logo to celebrate collaboration

30 Oct,2013

By A Correspondent

 

The Bombay Management Association (BMA) has adopted an all-new identity reflecting the changes that are sweeping management thinking. The new logo is an expression of contemporary management thought and has been conceptualized to support the new brand experience that the association aims to provide.

 

The new logo attempts to celebrate a more collaborative culture that is today’s mantra. The letter ‘m’ in the logo also graphically captures this collaboration and the coming together of two management professionals. Different colours cue the different areas of learning, knowledge-sharing and enhancing managerial competencies that bmapromotes.

 

The new logo has been designed by Interface Communications. Commenting on the design Robby Mathew, National Creative Director, Interface Communications said that every element in the logo has a story to tell. For example “The lower case used in the logo brings alive a more open culture that typifies today’s management thinking and one that welcomes participation from the younger generation”.

 

Commenting on the new logo, Yogi Sriram, President BMA and Senior Vice President (Corporate Human Resources) L&T said “Lord Tennyson wrote “the old order changeth yielding place to the new…”. Bombay or Mumbai has seen dramatic changes in its corporate landscape. The pulse beat of business in modern India can be felt most significantly in Mumbai. The pulse is epitomized by youth, color,vibrancy and energy and is ensconced in the new logo of BMA that represents this story of change and robust enthusiasm”

 

Niteen Bhagwat, Vice President, BMA andExecutive Director & CEO, Asterii Analytics said”This design is a bold step and is a dramatic departure from the past in design and expression, without losing out on the core values of BMA which remain unchanged”.

 

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