Birthplace Healthcare, Arvind, Tanishq & Kingfisher bag golds at Designomics Awards

23 Oct,2013

By A Correspondent


Birthplace Healthcare, Arvind, Tanishq and Kingfisher scored gold at the third annual Designomics Awards held in Mumbai today.


The awards recognise and celebrate businesses that integrate design thinking and creative processes in their planning and execution strategies to deliver business ROI. The Awards were announced after an intense judging procedure, where each of the entries was judged on the basis of their strategy behind the design, the creativity in its execution and the effectiveness of the resulting design.


Silver and Bronze winners this year included Whirlpool, Vaseline, Mahindra & Mahindra, Puma, Shoppers Stop, J.K. Cement and Godrej, to name a few. (For the entire list of winners, please visit


The Award ceremony also saw a few esteemed speakers take stage to share their views on effectively using strategic design to meet business objectives.


The afternoon will see a mix of speakers. These include Pratik Gupta, Co-founder & Director-New Business & Innovations, FoxyMoron and Ninee Rao, Head-Strategy and Planning, Vyas Giannetti Creative.


The jury for the awards, comprised: Alpana Parida, President, DY Works, Anil Mathur, COO, Godrej & Boyce, Alok Nanda, Founder and CEO, Alok Nanda & Company Communications, Ashish Deshpande, Director, Elephant Strategy + Design,  Ashwani Kumar, Senior Principal Technologist Packaging Graphics and Design, ITC Limited,  Prof Dhimant Panchal, Director & HOD Pre-Design Foundation, MIT Institute of Design,  Harshil Karia, Co – Founder & Online Strategist, FoxyMoron, Lucy Unger, Managing Director(South Asia), Fitch;  Pradyumna Vyas, Director, National Institute of Design (NID); Revathi Kant, GM – Design, Innovation & Development, Tanishq; Santosh Desai, MD & CEO, Futurebrands; Shanoo Bhatia, Founder Director, Eureka Moment Design Company; Sonia Manchanda, Co-Founder and Principal Designer Idiom, Creative Chief, DREAM:IN;  Suresh Sethi, Vice President , Global Consumer Design Asia, Whirlpool Corporation and Tarun Rai, CEO, Worldwide Media




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