Avian Media launches financial communications practice

03 Oct,2013

By A Correspondent

 

PR firm Avian Media has launched a specialized financial communications practice. It has appointed Mehul Mehta  as the Group Business Director to head the vertical.

 

Nitin Mantri

Said Nitin Mantri, CEO and Business Partner, Avian Media: “The setting up of a dedicated financial communications practice is a logical and strategic next step for us. The new initiative leverages Avian Media’s expertise and experience, including deep and varied industry knowledge, to offer clients innovative and result-oriented strategic communications campaigns. We are delighted to welcome Mehul on board to spearhead this exciting new vertical. His extensive experience in the IR and BFSI sector coupled with our experience in corporate PR, ideally positions this practice for growth and success.”

 

A chartered accountant by qualification, Mr Mehta has worked with many communications firms in the recent past. He was last with Penn Schoen Berland, ValueSmith Consulting (which he founded), Adfactors PR and Tatva Public Relations.

 

Commenting on his appointment, Mr Mehta, said, “I look forward to developing and growing Avian Media’s financial services offering. BFSI companies need fresh thinking and strategic counselling while communicating with different set of stakeholders. Building on from Avian Media’s extensive expertise across various sectors, through this new offering, we hope to bring clients, deep insights and result-oriented financial communications campaigns.”

 

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