Apple, Google topple Coca-Cola out of top slots in Interbrand’s Best Global Brands report

03 Oct,2013

By A Correspondent

 

For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple. Leading brand consultancy Interbrand publishes Best Global Brands on an annual basis, identifying and examining the Top100 most valuable global brands.

 

With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3.This year, the total value of all 100 Best Global Brands is USD $1.5 trillion — an 8.4 percent record increase over the total value of the 100 Best Global Brands in 2012.

 

Apple hasappeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking debuted. In 2000, Apple ranked #36 and had a brand value of USD $6.6 billion. Today, Apple’s brand value is USD $98.3 billion- almost 15 times the amount of its brand value in 2000.

 

“Every so often, a company changes our lives-not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1,” said Jez Frampton, Interbrand’s Global Chief Executive Officer. “Tim Cook has assembled a solid leadership team and has kept Steve Jobs’vision intact – a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

 

Ashish Mishra

Adds Ashish Mishra, Managing Director, Interbrand India – “Yes, for the first time in the BGB’s 14-year history, Coca-Cola is no longer #1. This year, Apple claims the top spot – and Google captures the #2 position.This to our minds is the single biggest story of the new times, of a changed world. Of who really leads the brand – the marketer or the consumer, or both? And how anticipation, co creation, conversation, innovation, investment in people &big data, strategic CSR and new leadership is the new way”.

 

When determining the Top100 most valuable global brands, Interbrand examines three key aspects that contribute to a brand’s value:

:: The financial performance of the branded products or service
:: The role the brand plays in influencing consumer choice
:: The strength the brand has to command a premium price, or secure earnings for the company

Interbrand’s 2013 Best Global Brands (Top 100)

 

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